Our People

“He is a Zen Master to the modern CEO”

Dr. Peter Fuda Founder and Principal

Peter is regarded as a global authority on leadership and business transformation, and is considered an indispensable source of competitive advantage by CEOs around the world.

As a management consultant, Peter and his team at The Alignment Partnership (TAP) have created some 40 published case studies of business transformation, and more than 1000 individual case studies of leadership transformation in blue chip organisations including MasterCard, Kraft, Westpac, Telstra, Philips, Bayer, Promina, CSC, Suncorp, Peabody, Crown Casino, Dun & Bradstreet, Thiess, and The Hong Kong, NSW and Queensland governments. In an environment where an estimated 70% of all business transformations fail, TAP have achieved a success rate of more than 90% over the past decade.

As a leadership coach, Peter has enabled more than 200 CEOs to measurably increase their leadership effectiveness and performance.

As a thought leader, Peter’s research and approaches to transformation have been published on five continents. He is the first Australian ever published on transformation in the prestigious Harvard Business Review. He is the Executive Producer of the documentary film Beyond The Superhero, and recently completed his first book Leadership Transformed: How Ordinary Managers Become Extraordinary Leaders, which was published internationally in August 2013.

Peter has completed countless speaking engagements to tens of thousands of senior executives on four continents, is a regular commentator across print, TV and radio media, and his doctoral research is now required reading at universities from Taiwan to the USA, including at Harvard.

Peter recently became an Adjunct Professor at the Macquarie Graduate School of Management (MGSM). He holds a doctorate in Business Administration, a Master’s degree in Marketing and Management, and a First Class honours degree in History.


“Peter’s personal insights are extremely valuable. He brings a unique approach to business and leadership transformation through his thought-leading frameworks and real world experience.” 

David Thodey
CEO, Telstra Corporation

“Peter has been one of my biggest sources of competitive advantage in business. He is a Zen Master to the modern CEO.”

Tim Castree
President and Global MD, Starcom MediaVest Group

“Peter is a true pioneer in the business world, and the most effective management consultant I’ve ever met. He is an inspiration to me and all who work with him.”

Russel Owen
Global President, Managed Services, CSC

“Peter is a leadership transformation master who has uncovered the art behind predictable leadership and business transformations."

Mark Weikel
President and CEO, Retail Optical North America, Luxottica

“Peter develops a very strong insight into your business, and understands how to use those insights to positively impact performance.”

Leigh Clapham
Managing Director, MasterCard ANZ

“Peter has a great approach, a great brain, coupled with great intuition. He applies them all to help CEO’s and management teams achieve greatness.”

Matthew McGrath
CEO, Young & Rubicam Brands

“Peter significantly enhances a company’s leadership capability and bench strength. He is a strong and decisive leader with great ability to translate strategy into action.”

Christine Christian,
CEO, Dun & Bradstreet

"Peter is a leader in his field and has been an important part of my development as a CEO.  He has a unique ability to ensure you remain focussed on the issues that matter to drive performance throughout the company."

Richard Freudenstein
CEO, Foxtel

“Peter’s insights provide a unique edge to strategy, communication and leadership effectiveness. He delivers value from the first day.”

Roger Hawke
Managing Director, Crown Castle

“Peter is intellectually exceptional and applies himself commercially brilliantly.”

George Fatouros
Managing Director, PZ Cussons

“Peter has the energy and insight when your battery is low. He is a great partner for the CEO”

Geoff Summerhayes
CEO, Suncorp Life

“Peter distils his leading edge research and practice into simple concepts that allow leaders to achieve their greatest ambitions, and realize their biggest dreams.”

Chris Beer
President Asia Pacific, Luxottica

“Peter has intellectual integrity; he is considered, wise and insightful in all that he shares. Peter brings clarity to the dynamic confusion that challenges businesses on a daily basis.”

Tim Sims
Managing Director, Pacific Equity Partners